Our Story

 

"Stay Grinding" has been my guiding principle, a mantra that's seen me through both the rigors of a 28-year military career and the grueling intensity of countless workouts. It's more than just words—it's been my lifeline during challenging times. The logo on our apparel, created by my close friend Tim Speraw, holds a special place in my heart. While I was deployed in Safawi, Jordan, Tim sent me the very first shirt adorned with that logo. It was a powerful reminder of home and ignited a vision in me: to share this mantra and build a community of like-minded individuals who push through adversity.

 

The wolf in our logo is not just a design choice; it’s deeply personal. It represents my last name and embodies the resilience and strength that "Stay Grinding" stands for. This mantra isn’t confined to any one profession; it's a universal call to maintain disciplined consistency in the pursuit of greatness. It’s about embracing the grind, no matter where you are or what you’re facing.